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When you become an esthetician, you do it because you love skincare and want to help people feel their best. But you hesitate when it comes to recommending and selling products. Why? Maybe you don't want to seem pushy, or perhaps you don't like the idea of someone saying "no." Th...
As a spa professional, your passion is helping clients look and feel their best. However, passion alone isn't enough to make your business profitable—you must combine your passion with effective marketing to attract new clients and grow your client list. One free, powerful...
Menu creation goes beyond coming up with a catchy name or enticing treatment description--in fact, there's more strategy behind it than you may realize. We sat down with Lori Vargas, founder of 360 Wellness Education, to learn all about creating a powerful and revenue-creating sp...
